60% of social posts have no engagement

Content is drowning is a sea of noise

What you should do:

  1. Post something new and fresh that people haven't seen
  2. Don't be afraid to have your own opinion
  3. Provide value - education, stats, data. Make sure people walk away with something
  4. Only leverage trends related to your industry
  5. Collaborate with other people within your space
  6. Share stuff from your personal experience - it's hard for other people to replicate this!
  7. Post the type of content that each network wants (types of content that generates the most engagement):
    • 32% short form video
    • 15% long form video
    • 14% interviews, podcasts, expert talks
    • 12% live video
    • 10% memes
    • 10% UGC
    • 7% other

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